FineCompassA Google Ads expert that runs your campaigns.
It reads your business, builds a focused campaign, and shows you exactly why it does everything, before anything changes.
| Campaign | Impr. | Clicks | Conv. | Cost/conv. |
|---|---|---|---|---|
| Serum — Glow | 18,402 | 1,204 | 96 | €24 |
| Serum — Refill | 9,118 | 612 | 44 | €27 |
| Brand | 4,330 | 980 | 71 | €9 |
Worth your eye · approve or skip
New enquiries · mark each one
Why "how to fix a leaking tap" was left out
- 1Read · 880 searches a month
- 2Understood · someone fixing it themselves
- 3Checked against your business · you send a plumber, you don't teach
- 4Decided · not worth paying for, not blocked either
- 5Would change its mind if · you started selling DIY parts
Everything your ads are doing, where you can see it.
Every search, every enquiry, every euro, read and explained. This is the demo account, live.
Searches coming in LIVE
Every search that shows your ad, read and judged as it happens.
Your ads, as people see them
Headline one always carries what they searched for.
From search to customer
This month
Account health
Read-only audit
Ask it anything
It answers from your own account, with the numbers.
1. "boiler repair" catches installs you don't do: €87
2. Nobody calls after 10pm, ads still run: €58
3. DIY searches: €41
Want me to prepare the three fixes for your approval?
When your customers call
Enquiries by day and hour. Your ads stop spending when nobody calls.
Waste found
Money going to searches that were never customers.
Budget this month
On pace, never over what you allowed.
Who you're up against
How often each business shows up on your searches
Keywords, and what it decided
A handful that matter, out of thousands it read.
Where the work is
Real customers by area
Like hiring an expert, minus the guesswork.
Four steps from connecting your account to a campaign that pays for customers.
Connect
Sign in with Google and pick your Google Ads account. Nothing changes yet.
It learns your business
It reads your website and your market, and works out what you sell and who your customers are.
It builds and audits
A focused campaign, or fixes for the one you have, each with its reason.
You approve, it runs
It watches every search and enquiry, and brings you what's worth changing.
Everything a good Google Ads manager does. Every day.
Click through to see each one.
Account audit
Read-only. Nothing in your account changes.
Campaign builder
It reads the market, then keeps only what's worth paying for.
Real customers
Clicks aren't customers. It counts the enquiries that are.
Why it did that
Click any decision. See what it read, what it understood, and what would change its mind.
- 1Read · "boiler repair", phrase match
- 2Found · 31 searches for new boiler installs
- 3Checked · you repair boilers, you don't install them
- 4Suggests · exact match, keeping 58 real repair searches
- 5Waits for · your approval
Get a free audit of your Google Ads.
- 1Connect your account, read-only
- 2It reads your business and your campaigns
- 3You get the fixes, with the money behind each
Automation you can actually trust.
Most tools either change things you can't see, or hand you a list of numbers. This does neither.
It explains itself
Every keyword, exclusion and change comes with what it read, what it understood and why.
It pays for customers
It counts the calls, messages and forms that were real business, not clicks.
Nothing without your yes
It proposes. You approve. Every change can be undone, and money never goes up without asking.
It knows when it doesn't know
Thin data or an unclear search? It waits and tells you what it needs, instead of guessing.
Every client account, one calm place.
- ✓Audit every client account in minutes
- ✓Each account judged against its own business, never another client's
- ✓Reports your clients can actually read
Simple, monthly, cancel anytime.
Placeholder plans. Prices to be decided.
Audit
See what your account is really doing.
- Full read-only audit
- Fixes with the money behind them
- Nothing changes
Business
One business, fully run.
- Campaign built and run
- Real customers counted
- Every decision explained
Agency
Many client accounts.
- All client accounts
- Client-ready reports
- Each client judged on its own
Good questions, straight answers.
Will it change my account without asking?
No. It proposes, you approve. Every change can be undone, and anything that raises spend always asks first.
How does it know what my business sells?
It reads your website and your market, and builds a picture of your business. If it gets something wrong, you correct it in your own words.
What does it do with my Google Ads data?
It reads it to understand your account. Your data is only ever used for your account, never for anyone else's.
Does it work for my kind of business?
It's built to understand any business, from local services to online shops, by learning your market rather than following a template.
Can I stop it anytime?
Yes. Disconnect in one click, and your account stays exactly as it is.
See what your Google Ads are really doing.
A free, read-only audit. Nothing changes in your account.
Get my free audit →